Follow the meme
We’ll go into this more later in the book, but other consumers are often the most useful guides because their incentives are best aligned with your own.
- Grab the nearest book.
- Open it to page 56.
- Find the fifth sentence.
- Post the text of the sentence in your journal along with these instructions.
- Don’t dig for your favorite book, the cool book, or the intellectual one: pick the CLOSEST.