There’s no place like ::1

Book Meme

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We’ll go into this more later in the book, but other consumers are often the most useful guides because their incentives are best aligned with your own.

Follow the meme
  • Grab the nearest book.
  • Open it to page 56.
  • Find the fifth sentence.
  • Post the text of the sentence in your journal along with these instructions.
  • Don’t dig for your favorite book, the cool book, or the intellectual one: pick the CLOSEST.