<blockquote> <p>We&#8217;ll go into this more later in the book, but other consumers are often the most useful guides because their incentives are best aligned with your own.</p> </blockquote> Follow the <a href="http://blog.fortytwo.ch/archives/14-guid.html">meme</a> <ul> <li>Grab the nearest book.</li> <li>Open it to page 56.</li> <li>Find the fifth sentence.</li> <li>Post the text of the sentence in your journal along with these instructions.</li> <li>Don’t dig for your favorite book, the cool book, or the intellectual one: pick the <span class="caps">CLOSEST</span>.</li> </ul> 115 book-meme 2008-11-12T01:10:00-08:00 <p><a href="http://0x82.blog.s3.amazonaws.com/24092008/meme.png"><img src="http://0x82.blog.s3.amazonaws.com/24092008/meme-small.png" alt="" /></a></p> <p>Take a screenshot of your desktop right now, don’t change anything, post it on your blog!</p> 113 desktop-meme 2008-09-24T12:54:00-07:00